Sample audit · Methodology demo
Before you request your free audit, see one in full. This is a real working example — the same six-page format you'll receive within 48 business hours of asking, with the same depth of observations, the same conservative revenue math, and the same recovery plan. The company name below ("Westfall Roofing") is an illustrative composite of the storm-zone roofers we audit most often. The methodology is the same one we ship to every prospect.
Note: Westfall Roofing is an illustrative composite, not a current customer. We don't yet publish real client case studies — we're early. What you're reading is the actual format, depth, and methodology of every audit we ship.
Prepared for: Westfall Roofing · Website: westfallroofing.com · Industry: Roofing · Audit date: May 12, 2026
This audit is complimentary. No commitment, no follow-up call unless requested.
We reviewed Westfall Roofing's public lead-intake flow the way a homeowner would — submitting interest, looking at the contact paths, and timing the response. Here's what likely costs you revenue every month, and what is fastest to fix.
$38,500 / month
Illustrative estimate based on visible lead-intake friction and industry averages. Not a guarantee.
How easy is it for a homeowner to reach you — and how fast do you reply? In home services, the first contractor to reply usually wins the job.
Form is visible on every page but requires 6 fields including phone number. Phone-required forms typically lose 25–40% of mobile traffic.
We submitted a test quote at 9:42 PM Tuesday. No reply by 9 AM Wednesday. Storm-damage callers are unlikely to wait until business hours.
No automatic SMS or email after form submission. First touch appears to be a manual phone call from your office.
"Free Inspection" CTA is clear, in the nav, and on every service page. Well done.
Phone field is required, the form is 6 fields long, and there's no "What's your zip?" lite path for early-stage shoppers.
Combined, these patterns mean a meaningful share of your after-hours and weekend leads cool down before your team can reach them. Tampa storm season is your highest-conversion window — and it's also when homeowners are most likely to call the second or third contractor on their Google search if they don't hear back same-day. Even a 60-second automated text response ("Hi, this is Emma from Westfall — sorry about the storm. Quick question: roughly how old is the roof?") could capture conversations that today go silent.
The quietest leak: estimates sent, then forgotten. Most home-service teams pour effort into producing accurate quotes — and then move on.
Industry benchmark for roofing is 5–21 days. Most homeowners don't decide on day one.
No visible system to nudge unsigned quotes. Likely manual or none.
No automated reminder visible. The estimate goes silent if the buyer doesn't reply on their own.
A homeowner who asked for a quote is already a warm buyer — they've raised their hand, given you their address, sometimes invited you out to inspect. Letting that pipeline cool down without a single nudge is the most expensive silence in the business. Even a single "Hey, did you have a chance to look at the estimate? Happy to walk you through it." text — sent two days after the quote — typically recovers a meaningful share of these conversations.
A conservative model. We don't have your internal data, so this uses publicly visible signals plus conservative industry assumptions. Treat it as a directional estimate.
| Estimated monthly leads | 80 |
| % of leads not properly followed up | 45% |
| Leads that fall through the cracks | 36 |
| Realistic close rate if re-engaged | 12% |
| Recovered jobs per month | ~4 |
| Average job value in Roofing | $9,500 |
| Estimated recoverable pipeline / month | $38,500 |
Illustrative estimate, not a guarantee. Actual results depend on lead source quality, sales-team capacity, seasonality, and your specific service mix. We always recalibrate against your real numbers during the pilot.
We assumed only 12% of recovered leads close. In reality, a sharp same-day reply combined with two follow-up nudges often recovers a larger share — especially on storm-driven inquiries where homeowners are actively shopping. The point isn't the exact number. The point is that even at conservative assumptions, the math doesn't need much to be true for a recovery system to pay for itself many times over.
A small system that quietly does six things, 24/7. It uses your existing forms, inbox and calendar — no CRM migration, no rip-and-replace.
Same format, same depth, same honest math — built specifically for your company. No call, no pitch deck, no commitment.
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